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How you define your business strategy will determine the direction and ultimate success of your business. A clear, focussed and realistic strategy is more likely to help you achieve your business goals.


It is important to realise that you do not have to be the market leader to compete successfully, but you do need to be able to focus on your company’s strengths to differentiate from your competitors. Market Evolver can help you formulate these through:

  • Business process analysis
  • Identifying organizational goals
  • Sales & marketing business plans
  • Information technology strategy


Turning strategies and plans into effective actions will determine whether you will accomplish your strategic objectives and goals. As a result, implementing your strategic plan is just as important as your strategy.

  • Resource allocation and structure
  • Strategy evaluation and control
  • Internal communication process
  • Tracking progress and measuring success


Business and strategic business plans should not be set in stone and should be an evolving document identifying vision, objectives, needs and resources of your business. Market Evolver can help you write your original plan or help with specific specialised areas such as IT risk management, digital and social marketing.

  • Business plan assistance
  • Compliance & Policy
  • Evaluation