MARKETING
You won’t hear us talk much about the latest digital marketing acronyms and jargon, like conversion rate optimization, brand humanity, marketing funnel, SEO, CRM, inbound marketing, CX or indeed UX design.
At Market Evolver, we just concentrate on your business and what is the best and simplest way to bring you closer to your clients.
Why? Because this will help you understand them better and as a result you will be able to increase your business with them, over the long term.
Digital Transformation
Digital initiatives should improve your value proposition to your customers, as well as bringing measurable improvements in efficiencies to your internal performance.
However, this progress may fundamentally change the processes, people and technology functions across your business and the implementation of new projects, must always include a practical and realistic digital transformation plan.
Implementation is an exercise in collaboration and several companies have found that it was better to engage Market Evolver to not only to deliver their IT projects, but also to use us to create and help execute your digital transformation plan.
Digital Marketing
An effective digital strategy is crucial to most B2B companies, as it helps build your relationship with your prospects and customers. Market Evolver works with you to find the best communications platforms for your business network. Then we will help you develop client databases as well as guiding you to deliver clear and consistent messages more effectively, through channels such as:
- Website, mobile and app development
- Social media and networking platform and advertising appraisal
- Content marketing development, newsletters and blog strategies
B2B Marketing
Technology has made B2B marketing far more effective than ever before, because it also helps you understand your clients thinking from your first introduction, to assessing their needs, onto making a personalised proposal to win their trust and business. Critically, we then support you to ensure that you keep those hard-earned clients and ultimately engage them enough to increase their spend with you.
- E commerce strategies, integration and implementation
- Database development and subscription model execution
- Data collection
- Market research
- Effective e mail campaigns
- Sales promotions
Customer retention and interaction
Customer experience is an integral part of marketing and the reason why it’s so important is because a customer who has a positive experience, is more likely to become a repeat and loyal client.
Nowadays there are some excellent client relationship (CRM) software that can really make a difference to B2B sales, unfortunately a lot of companies have a problem using these programmes effectively.
Market Evolver has worked with many systems and we can help you choose the best one for your business. After that we integrate it into your current IT platforms and then we will communicate the benefits effectively to your team for a successful implementation.
CRM software examples: Salesforce, Pipedrive and Zoho
Effective E commerce
E commerce is growing dramatically even in the B2B world and if your clients trust and feel comfortable using your e commerce site, they are more likely to keep buying your products.
Ensuring a hassle-free shopping experience comes down to clean navigation, logical product categories and descriptions, good product images and critically a simple check out payment process.
Once this is achieved you can really go to town on sales promotions, voucher incentives and data mining programmes that are inexpensive and can drive your business revenues.
Market Evolver has helped our clients in all of these areas and we would be happy to assist you.
Improve your return on investment or ROI
Measuring your marketing investment is crucial, but it is often just a calculation of sales growth, minus marketing cost.
However, if you follow some important steps, clearly define your goals and set quantifiable benchmarks throughout the sales process, you can increase the payback ROI far more effectively and gain a real understanding of where your marketing buck goes.
It will help you find bottle necks in your sales system or see important customer segments that will help you to create successful new products. Either way you will gain a far better understanding of your ROI.
Website Development
First impressions are crucial. We all check out the websites of potential companies, before we consider doing business with them.
At Market Evolver we help our clients to turn this trait into business winning opportunities, by delivering your KSP’s through straight forward, consistent and intuitive B2B websites.
We develop websites using the most effective UX web design, UI experience strategies, SEO friendly content and programming, all focussed on delivering your marketing message:
- Designing programming and hosting business winning B2B websites
- Setting up social media platforms and newsletters
- Establishing e commerce gateways
- SEO and launch campaigns
- Building website traffic and creating engagement with visitors
- Developing client relationship databases
- Implementing effective digital marketing strategies
